Challenge
EcoMove
EcoMove is a pioneering fictional company committed to revolutionizing urban transportation and promoting environmental sustainability.
While they had a strong commitment to environmental sustainability and offered eco friendly transportation options, they needed marketing content to convey these messages in a compelling and engaging manner.
Outcome
I developed visually captivating marketing materials, including print and digital ads, and in general the overall campaign imagery.
Deliverables
Creative Direction, Print & Digital Ads, Brand Messaging
The project started with research to understand EcoMove’s target demographic, 25-40 year old environmentally conscious males and females seeking convenience in transportation. This initial phase was crucial in laying the groundwork for a tailored marketing approach.
A mind-map was created to generate concepts that would authentically reflect the company’s ethos. Words such as ‘drive’ and ‘time’ emerged as focal points, inspiring the creation of the campaign’s title.
“Drive The Change” was the title of the Ad campaign. This was developed to effectively communicate their mission and values of seeking a more sustainable environment by introducing their Electric fleet of cars for vehicle rental.
The brand messaging for the campaign helps to show that they don’t just offer a means of getting you from one place to another. Without taking care of the planet now, we might not have clean air or beautiful outdoor spaces in the future.
