Challenge
MOD Lighting
MOD Lighting is a leading provider of statement lighting fixtures for people who want more personality in their homes.
Their audience is made up of homeowners, renters, and interior design lovers who care about aesthetics and want lighting that’s both stylish and functional.
As the brand expanded into new collections and channels, the need for clean, consistent design became even more important. I was hired as a Graphic Designer to support the creative team with ongoing marketing and creative tasks.
Outcome
With close collaboration with the Creative Strategist and Marketing Team, we created a full suite of marketing and sales materials that supported both day-to-day operations and special launches.
Deliverables
Social Media Content, Digital Ads, Website Banners, Amazon Images, Email Newsletters, and Asset Management.
Black Friday & Cyber Monday
A series of assets were created for MOD Lighting’s Black Friday and Cyber Monday sales to use across digital ads, social media and other marketing content.
Seasonal Sales
Throughout the year MOD Lighting runs several seasonal sales (Fall, Valentines Day etc.). My task was to add elements of these seasons to their existing product photos for some of their best sellers, without changing the scene too much.
Midjourney and Adobe Firefly were use to add pumpkins and leaves for Fall, and balloons and roses for Valentine’s Day. These images were used across different marketing channels.
Social Media, Ads & Other Assets
As part of MOD LIGHTING’s creative team, I provided ongoing design support across a variety of marketing channels. This included creating visuals for social media, digital ads and pitch decks.
