Challenge
Social Growth Studio
Social Growth Studio manages social content for a diverse client roster spanning wellness, food & hospitality, automotive, and e-commerce.
Each brand needed its own visual identity and a fast, consistent output without one client’s aesthetic bleeding into another’s.
Outcome
A distinct visual identity for each brand was developed with consistent design patterns, adapted individually to fit each brand’s tone and audience.
Deliverables
Social Media Assets, AI Generated Imagery
Petra
Wellness with Petra is a functional wellness brand for busy moms, built around Petra’s voice as a practical, no-fluff guide to health habits. The content favors myth-busting, simple daily rituals, and gut/hormone health education over typical wellness-influencer aesthetics. Visually, it leans warm and editorial with olive and cream tones, elegant serif type, and intimate, film-like lifestyle photography.
Goodman Steel & Supply Co.
Goodman Steel & Supply Co. is a fifth-generation, family-run steel supplier based in Ohio, and the brand leans into that legacy rather than a typical industrial-B2B feel. The content and visuals draw on a heritage industrial aesthetic. The kind of positioning that trades on decades of trust and craftsmanship rather than flashy modern branding.
SONO
SONO is a social activity-matching app designed to connect people around shared interests and things to do together. The brand carries a soft, modern, app-native visual language.
